Privacy Policy

1. Who We Are

BhriguSutra is an AI-enabled Jyotish-based decision intelligence platform. It uses deterministic astrological computation, user-provided context, and AI-generated natural language outputs to provide interpretive, probabilistic, and informational guidance.

For purposes of applicable data protection laws, we may act as a data fiduciary, controller, processor, service provider, business, or equivalent role depending on the jurisdiction and use case.

For professional or astrologer-facing use cases, an astrologer, institute, or professional user may separately act as an independent controller or data fiduciary for client data they collect and upload. Such professional users are responsible for obtaining valid consent and complying with their own legal obligations.

2. Scope of this Privacy Policy

This Privacy Policy applies to personal data collected through:

1. BhriguSutra Personal;
2. BhriguSutra Studio, where applicable;
3. website and mobile applications;
4. chat interfaces and AI conversations;
5. onboarding forms;
6. birth data and profile forms;
7. document uploads;
8. payment, subscription, and report flows;
9. support communications;
10. newsletters, emails, notifications, and marketing communications;
11. analytics and usage systems;
12. astrologer/professional dashboards, where applicable.

This Privacy Policy does not apply to third-party websites, payment processors, app stores, external messaging platforms, or other third-party services that have their own privacy policies.

3. Personal Data We Collect

We may collect the following categories of personal data.

4. Sensitive Personal Data

Depending on your jurisdiction, certain information may be considered sensitive, including:

1. health information you voluntarily disclose;
2. mental health or emotional distress information;
3. information revealing religious, spiritual, philosophical, or similar beliefs;
4. relationship, family, fertility, sexual orientation, or marital context;
5. children’s data;
6. biometric or precise location data, if ever collected;
7. financial distress or legal dispute information.

We do not require you to provide sensitive information unless needed for a specific feature. If you choose to provide sensitive information in chat, documents, journal entries, or profile fields, you consent to its processing for the purposes described in this Privacy Policy, subject to applicable law.

You should not provide sensitive information about another person unless you have lawful authority and valid consent.

5. How We Collect Data

We collect data:

1. directly from you during registration, onboarding, chat, forms, purchases, uploads, and support interactions;
2. from your use of the Platform;
3. from your device, browser, or app;
4. from payment processors and service providers;
5. from astrologers or professional users who lawfully upload client data;
6. from referral links or invite flows;
7. from publicly available or third-party sources where legally permitted.

6. Purposes of Processing

We may process personal data for the following purposes:

1. creating and managing your account;
2. verifying your identity and eligibility;
3. generating birth charts and astrological computations;
4. generating AI-based responses, reports, summaries, and interpretations;
5. personalizing responses based on your context, history, and preferences;
6. maintaining conversation continuity and memory;
7. generating semantic embeddings, summaries, retrieval indexes, and knowledge structures;
8. processing payments, subscriptions, invoices, credits, and refunds;
9. delivering reports and premium outputs;
10. enabling family member or multi-profile features;
11. enabling astrologer/professional workflows where applicable;
12. sending service notifications, reminders, and transactional messages;
13. providing customer support;
14. improving safety, reliability, and quality;
15. detecting misuse, fraud, security threats, and policy violations;
16. debugging, analytics, performance monitoring, and internal reporting;
17. complying with legal obligations;
18. enforcing Terms and protecting our rights;
19. sending marketing communications where permitted;
20. developing, improving, and testing features, subject to applicable privacy safeguards.

7. AI Processing, Profiling, and Automated Outputs

The Platform uses AI systems and computational models to generate responses, reports, summaries, and personalized guidance.

This may involve processing your birth data, profile data, chat history, uploaded documents, and other context to infer likely themes, patterns, risks, strengths, preferences, or timing windows.

The Platform does not make legally binding decisions about you. It does not determine your eligibility for employment, credit, insurance, housing, education, healthcare, government benefits, or legal rights.

Outputs are informational, interpretive, and probabilistic. They may be wrong. You should not rely solely on automated Outputs for important decisions.

Where applicable law provides rights in relation to automated decision-making or profiling, you may contact us using the details below.

8. Legal Bases for Processing

Depending on your jurisdiction, we may process personal data based on one or more of the following legal bases:

1. your consent;
2. performance of a contract with you;
3. compliance with legal obligations;
4. legitimate interests, such as security, fraud prevention, service improvement, analytics, support, and enforcement;
5. protection of vital interests, where applicable;
6. establishment, exercise, or defense of legal claims;
7. any other lawful basis recognized under applicable law.

For sensitive data, we will rely on explicit consent or another applicable legal basis where required.

You may withdraw consent where consent is the legal basis, but withdrawal may affect our ability to provide the Platform or certain features.

9. Consent

By submitting personal data, birth details, third-party data, family member data, documents, journal entries, or sensitive information, you confirm that:

1. the information is accurate to the best of your knowledge;
2. you have authority to provide it;
3. where the information relates to another person, you have obtained valid consent or have another lawful basis;
4. you consent to processing as described in this Privacy Policy.

We may request additional consent for specific features, marketing, sensitive data, children’s data, cookies, cross-border transfers, or third-party integrations where required.

10. Children and Minors

The Platform is intended for users who are at least 18 years old or the age of majority in their jurisdiction.

We do not knowingly allow minors to create accounts unless legally permitted through valid parental or guardian consent and specific product functionality.

If you provide data about a child or minor, including birth details, family profile data, journal information, health-related information, or consultation context, you represent that you are the parent, legal guardian, or otherwise legally authorized person, and that you have provided all required consents.

We may delete or restrict minor-related data if we believe it was submitted without lawful authority.

11. Family Member and Third-Party Data

The Platform may allow you to create profiles or ask questions about family members, partners, spouses, children, parents, relatives, colleagues, co-founders, or other third parties.

You are responsible for ensuring that you have the legal right and consent to provide such data.

We may restrict, delete, or refuse processing of third-party data where required by law or where we believe the data has been provided improperly.

Outputs about third parties are interpretive and must not be treated as factual determinations about that person.

12. Sharing and Disclosure of Data

We may share personal data with the following categories of recipients:

1. cloud hosting providers;
2. AI model and infrastructure providers;
3. database, storage, and security providers;
4. payment processors and billing providers;
5. analytics and performance tools;
6. communication providers, including email, SMS, push notification, and messaging platforms;
7. customer support tools;
8. geocoding, timezone, or map service providers;
9. professional advisors, lawyers, auditors, accountants, insurers, and consultants;
10. astrologers or professional users where you are associated with them or have consented;
11. affiliates, group companies, or successors;
12. regulators, courts, law enforcement, tax authorities, or government bodies where legally required;
13. third parties in connection with merger, acquisition, financing, restructuring, or sale of assets.

We do not sell your personal data in the ordinary sense. Where any sharing may be treated as “sale” or “sharing” under applicable privacy law, we will provide required disclosures and opt-out rights.

13. Astrologer and Professional Access

Where you use the Platform through an astrologer, professional, institute, referral ecosystem, or branded experience, your data may be visible to that astrologer or professional user depending on product design, consent, and applicable law.

Such data may include birth details, profile details, questions, consultation context, reports, family member details, mood entries, journal summaries, or other information made available through the Platform.

Professional users are required to handle personal data lawfully and responsibly, but they may also have their own privacy obligations and policies.

You should not submit information to a professional ecosystem unless you understand who may access it.

14. International Transfers

We may process, store, or transfer data in India and other countries where we, our affiliates, cloud providers, AI providers, payment processors, or vendors operate.

Data protection laws in those countries may differ from those in your country.

Where required, we will use appropriate safeguards, such as contractual clauses, consent, data transfer mechanisms, vendor due diligence, access controls, and security measures.

15. Data Retention

We retain personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

1. providing the Platform;
2. maintaining account history and context;
3. delivering reports and purchased services;
4. legal, tax, accounting, audit, and compliance requirements;
5. dispute resolution;
6. fraud prevention and security;
7. enforcing agreements;
8. backup and disaster recovery;
9. product safety and quality review.

Retention periods may vary depending on data type. For example:

1. account data may be retained while your account remains active;
2. chat history may be retained to provide continuity unless deleted or restricted;
3. payment records may be retained for statutory periods;
4. security logs may be retained for limited periods;
5. deleted data may persist in backups for a limited period before deletion.

You may request deletion as described below. We may retain certain information where legally required or where necessary for legitimate business, legal, security, or dispute purposes.

16. Data Security

We use reasonable technical, organizational, and administrative safeguards designed to protect personal data. These may include:

1. access controls;
2. authentication systems;
3. encryption in transit and, where appropriate, at rest;
4. logging and monitoring;
5. role-based access;
6. vendor controls;
7. secure cloud infrastructure;
8. backups;
9. security review procedures;
10. incident response processes.

No system is completely secure. We cannot guarantee absolute security of data transmitted through the internet, cloud systems, third-party APIs, AI providers, payment processors, or user devices.

You are responsible for keeping your login credentials confidential.

17. Your Privacy Rights

Depending on your jurisdiction, you may have rights to:

1. access personal data we hold about you;
2. correct inaccurate or incomplete data;
3. delete personal data;
4. withdraw consent;
5. object to processing;
6. restrict processing;
7. request portability;
8. opt out of marketing communications;
9. opt out of certain sale, sharing, targeted advertising, or profiling activities where applicable;
10. request information about automated processing;
11. nominate another person to exercise rights where applicable;
12. lodge a complaint with a relevant authority.

Rights are subject to legal limitations, identity verification, and applicable exceptions.

To exercise rights, contact us using the details in the “Contact” section.

18. Account Deletion and Data Deletion

You may request account deletion through the Platform or by contacting us.

Upon valid deletion request, we will delete or de-identify personal data where required, subject to legal, security, contractual, tax, accounting, fraud prevention, backup, dispute, and legitimate retention obligations.

Deletion of your account may result in loss of access to chats, reports, subscriptions, credits, family profiles, journal entries, mood entries, and other Platform features.

If your data is associated with an astrologer, professional user, report, booking, invoice, or legal record, deletion may be subject to additional retention rules.

19. Correction and Updating Data

You may update certain account, profile, and birth data through the Platform.

Changing birth details may materially affect astrological computations and outputs. Prior reports or responses may not automatically update unless the Platform provides such functionality.

20. Marketing Communications

We may send marketing communications if permitted by law or based on your consent.

You may opt out of marketing emails by using the unsubscribe link or contacting us. Service-related messages, security notices, payment messages, legal notices, and transactional communications may still be sent.

21. Cookies and Similar Technologies

We may use cookies, pixels, SDKs, local storage, device identifiers, and similar technologies for:

1. authentication;
2. session management;
3. security;
4. preferences;
5. analytics;
6. performance;
7. fraud prevention;
8. marketing, where permitted.

You may control cookies through browser settings or consent tools where available. Disabling cookies may affect Platform functionality.

22. Analytics and Product Improvement

We may analyze usage patterns, feature performance, response quality, latency, errors, safety issues, and user feedback to improve the Platform.

Where possible, we may use aggregated, anonymized, or de-identified data for analytics, research, benchmarking, and product development.

We may use human review, automated review, or quality review processes to improve safety, accuracy, and reliability, subject to access controls and privacy safeguards.

23. Use of Data for Model Improvement

We may use user interactions, feedback, prompts, outputs, metadata, and de-identified or aggregated data to improve the Platform, safety systems, prompts, retrieval systems, quality controls, and user experience.

If we use third-party AI providers, their processing of data will be governed by applicable contracts and settings. We will seek to configure such services in a privacy-conscious manner, but exact arrangements may depend on the provider and product mode.

Where required by law, we will obtain consent or provide opt-out mechanisms for model improvement uses.

24. Third-Party Links and Services

The Platform may contain links or integrations with third-party websites, app stores, payment processors, messaging platforms, analytics providers, or other services.

We are not responsible for the privacy practices, security, content, or policies of third parties. You should review their privacy policies before using them.

25. Data Breach and Incident Notification

If we become aware of a personal data breach or security incident requiring notification under applicable law, we will take steps to notify affected users, regulators, or authorities as required.

Notification timing and content will depend on applicable law, the nature of the incident, and available information.

26. Region-Specific Notices

27. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date.

Where required by law or where changes are material, we may provide notice through email, in-app notice, website notice, or other reasonable means.

Your continued use of the Platform after the updated Privacy Policy becomes effective indicates acknowledgement of the updated policy.

28. Contact and Grievance Redressal

For privacy questions, rights requests, complaints, grievance redressal, or data protection queries, contact:

1. Company: Taatvamasi Intelligence Private Limited
2. Address: 277, Kalpana Society, Waghodia Road, Vadodara - 390019, Gujarat, India
3. Email: parth@tattvamasi.co
4. Grievance Officer / Data Protection Contact: Parth Barot, CTO — parth@tattvamasi.co

We may require identity verification before fulfilling privacy requests.

29. User Acknowledgement

By using the Platform, you acknowledge that:

1. the Platform processes sensitive and personal information, including birth data and personal context;
2. AI and Jyotish-based Outputs are probabilistic and may be wrong;
3. the Platform may use memory, context, and prior conversations to personalize responses;
4. you are responsible for ensuring that third-party data is provided lawfully;
5. you may exercise privacy rights subject to applicable law;
6. you should not submit information you are not comfortable sharing or processing through an AI-enabled platform.